Who We Are
hi777 operates the online sports betting and casino platform available at hi777.world. For the purpose of this Privacy Policy, "hi777", "we", "us" or "our" refers to the company operating this platform. "You" or "your" refers to any person who accesses our website, creates an account, or uses any of our services.
hi777 is the data controller responsible for personal data collected through hi777.world. This means we determine the purposes and means of processing your personal information. Where we engage third-party processors — such as payment providers or identity verification services — to handle data on our behalf, they do so only under our instruction and are contractually bound to the same data protection standards we maintain internally.
If you have any questions about how hi777 handles your personal data, or if you wish to exercise any of your data rights, you can contact our privacy team at any time via support@hi777.world. We are committed to responding to all privacy-related queries within 48 hours.
Personal Data We Collect
hi777 collects personal data in two main ways: information you provide directly when registering or using the platform, and information collected automatically when you visit or interact with our website.
Information you provide directly:
- Full legal name
- Date of birth
- Mobile phone number
- Email address
- Residential address in Pakistan
- CNIC number or passport number (required for identity verification)
- Payment account details — Easypaisa or JazzCash mobile number, bank account number, or card details as applicable
- Self-reported responsible gaming preferences (deposit limits, loss limits, etc.)
- Any information you provide when contacting hi777 support
Information collected automatically:
- IP address and approximate geographic location
- Device type, operating system and browser version
- Pages visited on hi777.world and time spent on each
- Betting and gaming activity including stakes, outcomes and session duration
- Login timestamps and frequency of platform access
- Cookie and session data (see Section 6 for details)
| Data Category | Examples | How Collected |
|---|---|---|
| Identity Data | Name, DOB, CNIC/Passport | Provided by you at registration or verification |
| Contact Data | Mobile number, email, address | Provided by you at registration |
| Financial Data | Payment method details, transaction history | Provided by you; generated by platform |
| Technical Data | IP address, device info, browser type | Collected automatically |
| Usage Data | Games played, bets placed, pages visited | Collected automatically via platform logs |
| Responsible Gaming Data | Deposit limits, exclusion status | Provided by you via account settings |
How We Use Your Personal Data
hi777 uses the personal data we collect for the following purposes:
- Account creation and management: To register and maintain your hi777 account, verify your identity and age, and manage your account settings and preferences.
- Processing deposits and withdrawals: To facilitate transactions between your chosen payment method and your hi777 balance in PKR. This includes communicating with Easypaisa, JazzCash, NayaPay, SadaPay, banks and card schemes as necessary.
- Providing betting and gaming services: To accept and settle bets, award winnings, operate casino games, and maintain accurate records of your activity on the platform.
- Fraud prevention and security: To detect and prevent fraudulent activity, money laundering, account takeovers, and any misuse of hi777 services. This includes automated monitoring of account activity and transactions.
- Responsible gaming: To administer your responsible gaming preferences, including deposit limits, loss limits, cooling-off periods and self-exclusion, and to monitor patterns of behaviour that may indicate a player needs support.
- Customer support: To respond to your support queries, complaints, and feedback, and to maintain records of interactions for quality and training purposes.
- Legal and regulatory compliance: To comply with applicable laws, respond to regulatory requests and cooperate with law enforcement where legally required.
- Platform improvement: To analyse aggregated, anonymised usage data to improve the design, performance and content of hi777 — including which sports markets, games and features are most useful to Pakistani players.
- Direct communications: To send you transactional messages (such as deposit confirmations and withdrawal updates) and, with your consent, promotional communications about hi777 offers relevant to your account.
Legal Basis for Processing
hi777 processes your personal data on one or more of the following legal grounds depending on the specific purpose:
- Contract performance: Processing necessary to provide you with the services you have requested by creating an account — including account management, payment processing and game operation.
- Legal obligation: Processing required to comply with applicable law, including identity verification, anti-money laundering screening and regulatory reporting.
- Legitimate interest: Processing carried out for hi777's legitimate business interests, such as fraud prevention, platform security and improving the quality of our services, where those interests are not overridden by your rights and expectations.
- Consent: Processing based on your explicit consent, such as sending you marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
Data Sharing and Third Parties
hi777 does not sell, rent or trade your personal data to any third party. We share data only where necessary to operate our services, comply with legal requirements, or protect the integrity of the platform. The categories of third parties with whom hi777 shares data are:
- Payment processors: Easypaisa, JazzCash, NayaPay, SadaPay, bank partners and card networks receive the transaction information necessary to process your deposits and withdrawals. They are independent data controllers for their own processing activities.
- Identity verification providers: Third-party Know Your Customer (KYC) services receive identity documents and data necessary to verify your age and identity as required by our compliance obligations.
- Game and platform technology providers: Software providers whose games are offered on hi777 may receive technical data (such as session identifiers) necessary to deliver and audit those games. They do not receive your full personal profile.
- Fraud prevention and security services: Specialist providers who help hi777 detect suspicious activity and prevent financial crime may process technical and transaction data as part of their service.
- Regulatory and law enforcement authorities: hi777 will disclose data to governmental, regulatory or law enforcement bodies where required by applicable law, including in response to court orders.
- Professional advisors: Legal, accounting and other professional advisors who are bound by confidentiality obligations may access relevant data as part of their advisory services to hi777.
Cookies and Tracking Technologies
hi777 uses cookies and similar tracking technologies to operate the platform, remember your preferences, and understand how the site is used. A cookie is a small text file placed on your device when you visit our website. It allows our systems to recognise your device on subsequent visits and maintain session continuity.
Types of cookies used by hi777:
- Essential cookies: Required for the platform to function — keeping you logged in, maintaining your session during betting activity, and enabling secure page navigation. These cannot be disabled without breaking the platform's core functionality.
- Functional cookies: Remember your preferences such as language settings, display options and responsible gaming settings, so you do not need to reconfigure them every visit.
- Analytics cookies: Collect aggregated, anonymised data about how players use hi777 — which pages are most visited, where players encounter difficulties, and how the site performs across different devices. This data helps us improve the platform.
- Security cookies: Help hi777 identify suspicious activity and protect accounts against unauthorised access by detecting unusual login patterns.
You can manage your cookie preferences through your browser settings. Note that disabling essential cookies will prevent you from logging in and using the platform normally. Analytics and functional cookies can be disabled without affecting core platform access.
Data Security
hi777 takes the security of your personal data seriously and maintains a range of technical and organisational measures to protect it from unauthorised access, loss, destruction or disclosure. These measures include:
- SSL/TLS encryption for all data transmitted between your device and hi777 servers.
- Encryption of sensitive data at rest, including payment details and identity documents.
- Role-based access controls ensuring that only staff with a genuine operational need can access personal data.
- Regular security assessments and penetration testing of hi777's systems.
- Automated monitoring for unusual activity that may indicate a security incident or attempted breach.
- Staff training on data protection and security practices.
Despite our best efforts, no online platform can guarantee absolute security. If you suspect that your hi777 account has been compromised, please contact support immediately. You can help protect your account by using a strong, unique password and not sharing your login credentials with anyone — hi777 will never ask you for your password.
Data Retention
hi777 retains your personal data for as long as is necessary to fulfil the purposes described in this Privacy Policy, or as required by applicable law. The general retention periods we apply are:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account and identity data | Duration of account + 5 years after closure | Legal / regulatory compliance |
| Transaction records | 7 years from transaction date | Financial record-keeping obligations |
| Responsible gaming records | 5 years from account closure | Player protection obligations |
| Support communications | 3 years from last interaction | Dispute resolution and training |
| Technical and usage logs | 13 months on a rolling basis | Security and fraud monitoring |
| Marketing preferences | Until withdrawal of consent or account closure | Consent management |
When data reaches the end of its retention period, it is securely deleted or anonymised so that it can no longer be linked back to you as an individual. Anonymised, aggregated data may be retained indefinitely for statistical analysis and platform improvement purposes.
Your Data Rights
As an individual whose personal data is processed by hi777, you have a number of rights under applicable data protection principles. These rights are summarised below. To exercise any of them, contact us at support@hi777.world with the subject line "Data Rights Request". We will respond within 48 hours and fulfil your request within 30 days.